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The New York Times Takeover

The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is influential in more ways than ever, with sections devoted to everything from the arts and entertainment to sports and science, business and technology to dining and home design.

Promote your brand and properties in style with this tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods.

160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area.

Includes Digital Promotion on NYTimes.com & Digital Flip Book

Full Page color ad using Sotheby’s International Realty Design Vault template

*Reservations cannot be cancelled after the published deadline dates in the Sotheby’s International Realty® cooperative advertising program marketing brochure.

Sample Pages

Click on image to enlarge.

Ad Date
Reservation Deadline
Materials Due
Spots Remaining
Sunday, March 2, 2025
Tuesday, February 4, 2025
Monday, February 10, 2025
Sunday, April 13, 2025
Tuesday, March 18, 2025
Monday, March 24, 2025
Sunday, May 18, 2025
Tuesday, April 22, 2025
Monday, April 28, 2025
Sunday, June 22, 2025
Tuesday, May 27, 2025
Monday, June 2, 2025
Sunday, September 21, 2025
Tuesday, August 26, 2025
Tuesday, September 2, 2025
Sunday, November 2, 2025
Tuesday, October 7, 2025
Tuesday, October 14, 2025
Sunday, December 14, 2025
Tuesday, November 18, 2025
Monday, November 24, 2025

How to create your ad

Please download your guide on how to create your ad

Ads MUST be created using current templates located in Sotheby’s Interntional Realty Design Vault.  Do not duplicate ads from a previous takeover and please be mindful of the Sotheby’s Identity Standards Manual when creating your ads. Ads that are not submitted using the current templates will be rejected.

Submit your Camera Ready Ad Link Created in Design Vault Ad

Complementary Custom Marketing Plan

Click here for Sky to create a customized print and digital marketing plan for your ultra-luxury property or development.