New York Times International Edition
The New York Times International Edition is a sophisticated and comprehensive daily report for opinion leaders and business decision makers around the world. The mission of The New York Times International Edition is to enhance the global community by creating, collecting and distributing high-quality news information and entertainment.
Its readers have levels of income and investments that can hardly be described as average—like the newspaper they enjoy reading, these levels reflect their highly mobile and affluent status. The New York Times International Edition readers are people whose tastes trend toward the deluxe, leading active and upscale lifestyles.
- Circulation: 104,801
- Over 1 in 2 (53%) NYT readers have HNWIs (USD$96k+ HHI or USD$1M+ value of investments).
- There are 2.9X more likely than the average to be millionaires (US$1M+ total liquid assets).
- Distribution: Europe, Asia, Pacific
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