The New York Times Main News

In the Friday Main News Section

The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is influential in more ways than ever, with sections devoted to everything from the arts and entertainment to sports and science, business and technology to dining and home design.

The Main News section provides extensive coverage of the leading events and issues of the day, global and national. It features the editorial page and Op-Ed articles contributed by leaders in every field. The Main News section is the most well-read section and it sets the agenda for the most important news of the day. This is an essential environment to give your luxury properties the ultimate exposure.

  • Circulation: 713,814
  • Male / Female: 48% / 52%
  • Median HHI: $100,786
  • Average HHI: $137,963
  • Median age: 59

Can Combine Spots for a Larger Placement

Sample Pages

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Ad Date
Reservation Deadline
Materials Due
Spots Remaining
Friday, February 13, 2026
Wednesday, January 21, 2026
Monday, January 26, 2026
Closed
Friday, March 27, 2026
Friday, March 20, 2026
Friday, March 20, 2026
Closed
Friday, June 5, 2026
Wednesday, May 20, 2026
Tuesday, May 26, 2026
Friday, July 17, 2026
Wednesday, July 1, 2026
Monday, July 6, 2026
Friday, August 7, 2026
Wednesday, August 26, 2026
Tuesday, September 1, 2026
Friday, October 16, 2026
Wednesday, September 30, 2026
Tuesday, October 6, 2026
Friday, November 20, 2026
Wednesday, November 4, 2026
Monday, November 9, 2026

*Reservations cannot be cancelled after the published deadline dates in the Sotheby’s International Realty® cooperative advertising program marketing brochure.

Reserve Now!

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Number of Combined Spots:
Address, Property ID, etc
Issue Date:*
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Submit Your Ad Materials

You can submit your materials here with your reservation. If you do not have your materials ready for submission, you can follow the link provided in your confirmation email once you have made your reservation.

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Located on your reservation confirmation email
Please do not abbreviate
(International offices, please include country)
Please enter Price in whole dollars as shown in example: $34,500,000
Sotheby's International Realty Property ID
Only sothebysrealty.com or sothebyshomes.com email addresses can be used.

Contact: Person to contact in regard to ad materials.

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Accepted file types: jpg, png, pdf, tif, tiff, jpeg, Max. file size: 128 MB, Max. files: 2.
    Accepted file types: jpg, png, pdf, tif, tiff, jpeg, Max. file size: 128 MB.

    Sample Ad

    Click on image to enlarge.

    Complementary Custom Marketing Plan

    Click here for Sky to create a customized print and digital marketing plan for your ultra-luxury property or development.