The Wall Street Journal

The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience. With new and exciting content alignment opportunities in “Mansion” WSJ’s luxury real estate section, we are able to further strengthen our brand, expand visibility and deliver our message with more resounding results than ever before.

Circulation: Print and e-Newspaper

  • Print: National: 448,848
  • Male/Female – 66% Male / 34% Female
  • Average age: 51
  • Average HHI: $323K

Includes Bonus Digital Featured Property Upgrade

Up to 28 properties per ad

Can Combine Spots for a Larger Placement

Sample Ad

Click on image to enlarge.

Ad Date
Reservation Deadline
Materials Due
Spots Remaining
Friday, February 13, 2026
Friday, January 30, 2026
Monday, February 2, 2026
Closed
Friday, March 13, 2026
Friday, February 27, 2026
Monday, March 2, 2026
Closed
Friday, April 10, 2026
Open House Showcase Issue
Monday, April 6, 2026
Monday, April 6, 2026
Closed
Friday, May 15, 2026
Friday, May 1, 2026
Monday, May 4, 2026
1 Spot Remains
Friday, June 12, 2026
Friday, May 29, 2026
Monday, June 1, 2026
Friday, July 10, 2026
Friday, June 26, 2026
Monday, June 29, 2026
Friday, August 14, 2026
Friday, July 31, 2026
Monday, August 3, 2026
Friday, September 25, 2026
Friday, September 11, 2026
Monday September 14, 2026
Friday, October 23, 2026
Friday, October 9, 2026
Monday, October 12, 2026
Friday, November 13, 2026
Friday, November 6, 2026
Monday, October 26, 2026
Friday, December 11, 2026
Friday, November 27, 2026
Monday, November 9, 2026

*Dates are subject to change. Rates in USD. Reservations cannot be cancelled after the published deadline dates in the Sotheby’s International Realty® cooperative advertising program marketing brochure.

Reserve Now!

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Please enter a number greater than or equal to 1.
Number of Combined Spots:
Address, Property ID, etc
Issue Date:*
If different from above

Submit Your Ad Materials

You can submit your materials here with your reservation. If you do not have your materials ready for submission, you can follow the link provided in your confirmation email once you have made your reservation.

"*" indicates required fields

Located on your reservation confirmation email
Please do not abbreviate
(International offices, please include country)
Sotheby's International Realty Property ID
Please separate phone number with periods – follow sample: +1 415.901.1700

Contact: Person to contact in regard to ad materials.

For California agents only
Accepted file types: jpg, png, pdf, tif, tiff, jpeg, Max. file size: 128 MB.
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Accepted file types: jpg, png, pdf, tif, tiff, jpeg, Max. file size: 128 MB, Max. files: 2.

    Sample Ad

    Click on image to enlarge.

    Complementary Custom Marketing Plan

    Click here for Sky to create a customized print and digital marketing plan for your ultra-luxury property or development.