yellowtrace
Yellowtrace is an influential and award-winning online design publication with a loyal following amongst the local and global design community, and those passionate about design in all its forms. The site is updated daily, Monday through Friday, with carefully curated, cutting-edge, and highly researched content in the areas of Interior Design, Architecture, Art, Photography, Travel & Design Culture.
Yellowtrace readers are the opinion leaders, influencers and “crème de la crème” of the architecture and design world. They are educated, affluent, well-traveled, creative professionals, passionate about the best in design. They are time poor and have extremely high standards—and they trust YT daily with their precious time across multiple channels.
- 60K – 90K Monthly Users
- 600K-720K Monthly
- Pageviews 2-3 mins Average Time Spent
- Europe 26%
- Australia 23%
- USA 14%
- China 11%
- Rest of Asia 11%
- UK 5%
- +572K Instagram followers
- 90-day averages:
- 1.5M accounts reached
- 10.5M impressions
- 125K engagement
- +69K Facebook followers
Social Media Marketing Opportunities
Price
$2,750
Price
• 1 x Instagram Post
• 1 x Instagram Story
$3,450
Dedicated Newsletter Listing
In a completely new offering created for SIR, Yellowtrace can offer a dedicated ‘Listing’ type placement to appear in the Weekly Newsletter along with SIR branding. This can extend any Instagram campaign by sharing your message and brand with engaged email subscribers. The listing would provide a URL to your property listing as well as a link via your logo to Sotheby’s International Realty.
- +60K Email Database
- 38,400 Subscribers (high-quality)
- 49% AUS + NZ subscribers (followed by USA 17% & UK 7.3%)
Super high performance email stats
- 9% Unique Open Rate
(2.6 x industry average @ 22.15%) - 4.5% Clicks Per Unique Opens
Price
$2,600 per send
$1,350 add on pricing
if combined with an
Instagram purchase
Reserve Now!
