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The Real Deal

For over 17 years The Real Deal’s mission has remained consistent to empower real estate professionals with up-to-date news and information to stay informed.

Print Digital Social Newsletters Events
2.5M+ Annual Readers 3.2M+ Monthly Visitors 340K+ Followers 300K+ Subscribers 10K+ Attendees

A Targeted Digital Reach Source

Site Stats

  • Unique visitors: 2M+
  • Total visitors: 3M+
  • Page views: 10M+
  • Mobile visits: 60%

Demographics

  • Male/Female Ratio: 60% / 40%
  • Ages 25-54: 70%

Minimum spend on Real Deal is $12,500

Sponsored & Custom Content

Solidify your positioning and brand story by posting existing content inclusive of articles, videos and more on TheRealDeal.com. This content remains live on the site.

  • Content Article on TheRealDeal.com
  • Content Promoted on Homepage for 1 Week
  • Content Promoted in Daily Newsletters (2x) + Social (2x)
  • Pageviews: 2,000+
  • Avg. Time Spent on Site: 2:03
  • Price per Post: $7,500

Price

$15,625 Per Post

Social Promotion

Leverage the social network of TRD with posts and stories directly targeted to your
audience.

  • Facebook: 125K+
  • Instagram: 439K+
  • X: 88K+
  • LinkedIn: 153K

Price

$1,250 Per Post

Facebook: 125K+

Instagram: 439K+

LinkedIn: 153K+

X: 88K+

Dedicated eBlasts

The Real Deal’s open rates for emails continue to exceed industry benchmarks. Dedicated email blasts offer an opportunity to share your vision, brand messaging and opportunities directly.

Price

National: $10,000
New York City: $8,250
South Florida: $5,300
Los Angeles: $4,725
Chicago: $3,550
Texas: $3,550

Email Campaign Send Opens Open Rate Clicks CTR
National Dedicated Benchmarks 140,000 21,253 15.18% 323 1.52%
NY Dedicated Benchmarks 40,000 6,212 15.53% 215 3.46%
SF Dedicated Benchmarks 34,000 5,645 16060% 178 3.15%
LA Dedicated Benchmarks 26,000 3,814 14.67% 101 2.65%
CH Dedicated Benchmarks 23,000 1,907 8.29% 70 3.67%

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