Native Display
Native ads dynamically match the look, feel and visual context of the website or app where they are seen. They come in many forms and can be either a video or a dynamic picture, but all share the common goal of not “looking” like an ad. They can run across all devices or be specified mobile only. Native ads are proven to have higher levels of engagement than traditional non-native ads, and they get results.
Higher Engagement:
- Native ads are viewed 53 percent more frequently than display ads, providing a higher CTR (60 percent).
- Native ads result in an 18 percent increase in purchase intent.
- Native ads can help lift a brand by up to 82 percent.
Targeting Options Include:
Behavioral – thousands of targeting categories including demographics, on-line and off-line behaviors, and interests.
Keywords – target a list of up to 500 keywords related to your business, and show Native ads on the web pages where they appear A.I.
Targeting – Showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
Custom Audience Matching & Lookalike Audiences – target people on your list of emails, addresses, or phone numbers and show them native ads when they browse websites and apps.
Cross Platform Targeting available from Mobile Conquesting.
