The New York Times Takeover

The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is influential in more ways than ever, with sections devoted to everything from the arts and entertainment to sports and science, business and technology to dining and home design.

Promote your brand and properties in style with this tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods.

160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area.

Includes Digital Promotion on NYTimes.com & Digital Flip Book

Full Page color ad using Sotheby’s International Realty Design Vault template

*Reservations cannot be cancelled after the published deadline dates in the Sotheby’s International Realty® cooperative advertising program marketing brochure.

Sample Pages

Click on image to enlarge.

Ad Date
Reservation Deadline
Materials Due
Spots Remaining
Sunday, March 8, 2026
Thursday, February 19, 2026
Friday, February 20, 2026
Closed
Sunday, April 12, 2026
Thursday, March 26, 2026
Friday, March 27, 2026
Closed
Sunday, May 17, 2026
Thursday, April 30, 2026
Friday, May 1, 2026
3 Pages Left
Sunday, June 21, 2026
Tuesday, May 26, 2026
Monday, June 1, 2026
Sunday, September 20, 2026
Tuesday, August 25, 2026
Tuesday, September 1, 2026
Sunday, November 1, 2026
Tuesday, October 6, 2026
Tuesday, October 13, 2026
Sunday, December 13, 2026
Tuesday, November 17, 2026
Monday, November 23, 2026

Reserve Now!

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Address, Property ID, etc
Issue Date:*
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How to create your ad

Please download your guide on how to create your ad

Ads MUST be created using current templates located in Sotheby’s International Realty Design Vault.  Do not duplicate ads from a previous takeover and please be mindful of the Sotheby’s Identity Standards Manual when creating your ads. Ads that are not submitted using the current templates will be rejected.

Submit your Camera Ready Ad Link Created in Design Vault Ad

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Include your Design Vault upload link
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Accepted file types: pdf, Max. file size: 128 MB.
Design Vault link is mandatory
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    Contact: Person to contact in regard to ad materials.

    Complementary Custom Marketing Plan

    Click here for Sky to create a customized print and digital marketing plan for your ultra-luxury property or development.