The New York Times Takeover

The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. Today’s Times is influential in more ways than ever, with sections devoted to everything from the arts and entertainment to sports and science, business and technology to dining and home design.

Promote your brand and properties in style with this tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods.

160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area.

Includes Digital Promotion on NYTimes.com & Digital Flip Book

Full Page color ad using Sotheby’s International Realty Design Vault template

*Reservations cannot be cancelled after the published deadline dates in the Sotheby’s International Realty® cooperative advertising program marketing brochure.

Sample Pages

Click on image to enlarge.

Ad Date
Reservation Deadline
Materials Due
Spots Remaining
Sunday, March 8, 2026
Thursday, February 19, 2026
Friday, February 20, 2026
Closed
Sunday, April 12, 2026
Thursday, March 26, 2026
Friday, March 27, 2026
Closed
Sunday, May 17, 2026
Thursday, April 30, 2026
Friday, May 1, 2026
Closed
Sunday, June 21, 2026
Thursday, June 4, 2026
Friday, June 5, 2026
Closed
NEW AD DATE
Sunday, September 27, 2026
Thursday, September 17, 2026
Thursday, September 17, 2026
Closed
Sunday, November 1, 2026
Monday, October 19, 2026
Monday, October 19, 2026
Closed
Sunday, December 13, 2026
Tuesday, November 17, 2026
Monday, November 23, 2026

Reserve Now!

"*" indicates required fields

Address, Property ID, etc
Issue Date:*
If different from above

How to create your ad

Please download your guide on how to create your ad

Ads MUST be created using current templates located in Sotheby’s International Realty Design Vault.  Do not duplicate ads from a previous takeover and please be mindful of the Sotheby’s Identity Standards Manual when creating your ads. Ads that are not submitted using the current templates will be rejected.

Submit your Camera Ready Ad Link Created in Design Vault Ad

"*" indicates required fields

Located on your reservation confirmation email
Include your Design Vault upload link
Accepted file types: pdf, Max. file size: 128 MB.
Design Vault link is mandatory
Drop files here or
Accepted file types: pdf, Max. file size: 128 MB.

    Complimentary Copies

    You will receive 2 complimentary physical copies for each full page ad placement. Please enter preferred mailing address to receive your copies below. If you would like additional copies, the cost is $3.00/copy. Please submit your request for additional copies here.
    Address
    Complimentary Copies for this ad: 2
    For additional copies there will be an additional fee of $3
    We will do our best to accommodate requests for extra copies based on availability.
    Total Cost for Extra Copies

    Contact: Person to contact in regard to ad materials.

    Complementary Custom Marketing Plan

    Click here for Sky to create a customized print and digital marketing plan for your ultra-luxury property or development.