Page 40 - Reside Magazine Briggs Freeman
P. 40

On the Scent
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        a subtle thread running throughout—a recurring note such as
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        everyone remembers you by,” she says. “Scent gives you the ability
        everyone remembers you by,” she says. “Scent gives you the ability
        to shift emotion room by room, while still creating a sense of flow.
        to shift emotion room by room, while still creating a sense of flow.
        It’s like interior styling, but for the senses.”
             Luxury fragrance brands have long recognized scent’s power
             Luxury fragrance brands have long recognized scent’s power
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        to transform space. “The rapid growth of the room-fragrance market
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        in recent years shows the importance that fragrances have also
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        gained in interior design,” adds Müller-Grünow. French perfume
        g a i n e d  i n  i n t e r i o r  d e s i g n , ”  a d d s  M ü l l e r - G r ü n o w .  F r e n ch  p e r f u m e
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        house L’Artisan Parfumeur’s Amber Boule diffuser—introduced
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        e enveloping amber aroma that quietly defines the atmosphere of a
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        r room. More recently, London design studio Moro Dabron's latest
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        collaboration—on a series of refillable bronze candle urns with antique
        collaboration—on a series of refillable bronze candle urns with antique                                 “
        fireplace company Jamb—was inspired by the frescos of Pompeii.         DESIGNERS ARE
             Fashion houses, meanwhile, are carving out new sensory experiences:
        Dior has launched a US$”,••• electric diffuser combining cutting-edge
        technology with sculptural elegance, while Loewe’s home fragrance range of    TUNING INTO
        room sprays, incense sets and ceramic diffusers are offered in unconventional
        scent profiles—think roasted hazelnut, beetroot, cucumber or wasabi. At     THE EMOTIVE
        the artisanal end of the spectrum, British perfumer Lyn Harris, founder of
        Perfumer H, crafts home scents with a more tactile ethos. Her potpourris use   POTENTIAL OF
        botanicals gathered from the Balkans, while her incense is hand-rolled in Japan,
        marrying tradition with contemporary luxury.                                    FRAGRANCE
                                                                                                                ”
             The boundaries between design, art and olfaction are blurring. At the
        —•—˜ Venice Biennale, Koo Jeong A created a scent portrait of the Korean
        Peninsula, brushing the air with aromas evoking red pine trees and salt air,
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