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The Real Deal

For over 17 years The Real Deal’s mission has remained consistent to empower real estate professionals with up-to-date news and information to stay informed.

Print Digital Social Newsletters Events
2.5M+ Annual Readers 3.2M+ Monthly Visitors 340K+ Followers 300K+ Subscribers 10K+ Attendees

A Targeted Digital Reach Source

Site Stats

  • Unique visitors: 2M+
  • Total visitors: 3M+
  • Page views: 10M+
  • Mobile visits: 60%

Demographics

  • Male/Female Ratio: 60% / 40%
  • Ages 25-54: 70%

Minimum spend on Real Deal is $12,500

Sponsored & Custom Content

Solidify your positioning and brand story by posting existing content inclusive of articles, videos and more on TheRealDeal.com. This content remains live on the site.

  • Content Article on TheRealDeal.com
  • Content Promoted on Homepage for 1 Week
  • Content Promoted in Daily Newsletters (2x) + Social (2x)
  • Pageviews: 2,000+
  • Avg. Time Spent on Site: 2:03
  • Price per Post: $7,500

Price

$15,625 Per Post

Social Promotion

Leverage the social network of TRD with posts and stories directly targeted to your
audience.

  • Facebook: 125K+
  • Instagram: 439K+
  • X: 88K+
  • LinkedIn: 153K

Price

$1,250 Per Post

Facebook: 125K+

Instagram: 439K+

LinkedIn: 153K+

X: 88K+

Dedicated eBlasts

The Real Deal’s open rates for emails continue to exceed industry benchmarks. Dedicated email blasts offer an opportunity to share your vision, brand messaging and opportunities
directly.

  • National: $8,500
  • New York: $6,000
  • South Florida: $4,000
  • Chicago: $3,000

Price

National: $10,000
New York: $8,500
South Florida: $5,300
Chicago: $3,750

Email Campaign Send Opens Open Rate Clicks CTR
National Dedicated Benchmarks 140,000 21,253 15.18% 323 1.52%
NY Dedicated Benchmarks 40,000 6,212 15.53% 215 3.46%
SF Dedicated Benchmarks 34,000 5,645 16060% 178 3.15%
LA Dedicated Benchmarks 26,000 3,814 14.67% 101 2.65%
CH Dedicated Benchmarks 23,000 1,907 8.29% 70 3.67%

Reserve Now!

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