{"id":8509,"date":"2020-03-10T16:03:59","date_gmt":"2020-03-10T20:03:59","guid":{"rendered":"https:\/\/www.skyadgroup.com\/sothebysrealty\/?page_id=8509"},"modified":"2026-04-21T13:20:32","modified_gmt":"2026-04-21T17:20:32","slug":"the-real-deal-digital","status":"publish","type":"page","link":"https:\/\/www.skyadgroup.com\/sothebysrealty\/the-real-deal-digital\/","title":{"rendered":"The Real Deal"},"content":{"rendered":"

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The Real Deal<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” custom_padding_last_edited=”on|desktop” parallax_method_1=”off” parallax_method_2=”off” padding_top_bottom_link_1=”false” padding_left_right_link_1=”false” _builder_version=”4.27.4″ custom_padding=”0px||0px||false|false” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_padding_mobile=”off” admin_label=”Row” _builder_version=”4.19.4″ custom_margin=”0px||0px||false|false” custom_padding=”6px||0px||false|false” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n

For over 17 years The Real Deal’s mission has remained consistent to empower real estate professionals with up-to-date news and information to stay informed.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Tabla” _builder_version=”4.27.5″ use_border_color=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n
Print<\/th>\nDigital<\/th>\nSocial<\/th>\nNewsletters<\/th>\nEvents<\/th>\n<\/tr>\n
2.5M+ Annual Readers<\/td>\n3.2M+ Monthly Visitors<\/td>\n996<\/span>K+ Followers<\/td>\n300K+ Subscribers<\/td>\n10K+ Attendees<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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A Targeted Digital Reach Source<\/h3>\n

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Site Stats<\/strong><\/p>\n

    \n
  • Unique visitors: 2M+<\/strong><\/li>\n
  • Total visitors: 3M+<\/strong><\/li>\n
  • Page views: 10M+<\/strong><\/li>\n
  • Mobile visits: 60%<\/strong><\/li>\n<\/ul>\n

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    Demographics<\/strong><\/p>\n

      \n
    • Male\/Female Ratio: 60% \/ 40%<\/strong> <\/li>\n
    • Ages 25-54: 70%<\/strong><\/li>\n<\/ul>\n

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      Demographics<\/strong>
      Male\/Female Ratio:<\/strong> 60% \/ 40%
      Ages 25-54:<\/strong> 70%
      Earn over $150K per year:<\/strong> 10M+<\/p>\n

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      Minimum spend on Real Deal is $12,500<\/em><\/p>\n

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      \n[\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

      Sponsored & Custom Content<\/h3>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

      Solidify your positioning and brand story by posting existing content inclusive of articles, videos and more on TheRealDeal.com. This content remains live on the site.<\/p>\n

        \n
      • Content Article on TheRealDeal.com<\/strong><\/li>\n
      • Content Promoted on Homepage for 1 Week<\/strong><\/li>\n
      • Content Promoted in Daily Newsletters<\/strong> (2x) + Social<\/strong> (2x)<\/li>\n
      • Pageviews: 2,000+<\/strong><\/li>\n
      • Avg. Time Spent on Site: 2:03<\/strong><\/li>\n
      • Price per Post: $15,625<\/strong><\/span><\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Price” use_icon=”on” font_icon=”||divi||400″ icon_color=”#002349″ image_icon_width=”5em” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”5em” locked=”off” global_colors_info=”{}”]<\/p>\n

        From $22,500<\/strong><\/h4>\n

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        Social Promotion<\/h3>\n

        [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ global_colors_info=”{}”]<\/p>\n

        Leverage the social network of TRD with posts and stories directly targeted to your
        audience.<\/p>\n

          \n
        • Facebook: 134K+<\/strong><\/li>\n
        • Instagram: 440K+<\/strong><\/li>\n
        • X: 97K+<\/strong><\/li>\n
        • LinkedIn: 169K+<\/strong><\/li>\n<\/ul>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Price” use_icon=”on” font_icon=”||divi||400″ icon_color=”#002349″ image_icon_width=”5em” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” icon_font_size=”5em” locked=”off” global_colors_info=”{}”]<\/p>\n

          $4,000 Per Post<\/strong><\/h4>\n

          [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Row” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2020\/03\/Facebook.jpg” align=”center” _builder_version=”4.16″ width=”100%” max_width=”150px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

          Facebook: 125K+<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2020\/03\/Instagram.jpg” align=”center” _builder_version=”4.16″ width=”100%” max_width=”150px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

          Instagram: 439K+<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2020\/03\/linkedIn.jpg” align=”center” _builder_version=”4.16″ width=”100%” max_width=”150px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

          LinkedIn: 153K+<\/p>\n

          [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2020\/03\/twitter.jpg” align=”center” _builder_version=”4.16″ width=”100%” max_width=”150px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

          X: 88K+<\/p>\n

          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n

          Dedicated eBlasts<\/h3>\n

          [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

          The Real Deal\u2019s open rates for emails continue to exceed industry benchmarks. Dedicated email blasts offer an opportunity to share your vision, brand messaging and opportunities directly.<\/strong><\/p>\n

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          National: $10,000
          New York City: $7,500
          South Florida: $5,500
          Los Angeles: $4,500
          Chicago: $3,500
          San Francisco: $3,000
          Texas: $3,000<\/strong><\/h4>\n

          [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2020\/03\/dedicated_eblasts.jpg” align=”center” _builder_version=”4.16″ width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
          Email Campaign<\/th>\nSend<\/th>\nOpens<\/th>\nOpen Rate<\/th>\nClicks<\/th>\nCTR<\/th>\n<\/tr>\n<\/tbody>\n
          National Dedicated Benchmarks<\/td>\n140,000<\/td>\n21,253<\/td>\n15.18%<\/td>\n323<\/td>\n1.52%<\/td>\n<\/tr>\n
          NY Dedicated Benchmarks<\/td>\n40,000<\/td>\n6,212<\/td>\n15.53%<\/td>\n215<\/td>\n3.46%<\/td>\n<\/tr>\n
          SF Dedicated Benchmarks<\/td>\n34,000<\/td>\n5,645<\/td>\n16060%<\/td>\n178<\/td>\n3.15%<\/td>\n<\/tr>\n
          LA Dedicated Benchmarks<\/td>\n26,000<\/td>\n3,814<\/td>\n14.67%<\/td>\n101<\/td>\n2.65%<\/td>\n<\/tr>\n
          CH Dedicated Benchmarks<\/td>\n23,000<\/td>\n1,907<\/td>\n8.29%<\/td>\n70<\/td>\n3.67%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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          Reserve Now!<\/strong><\/h3>\n

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