{"id":31309,"date":"2023-04-20T11:44:44","date_gmt":"2023-04-20T15:44:44","guid":{"rendered":"https:\/\/www.skyadgroup.com\/sothebysrealty\/?page_id=31309"},"modified":"2026-07-08T10:21:45","modified_gmt":"2026-07-08T14:21:45","slug":"yellowtrace","status":"publish","type":"page","link":"https:\/\/www.skyadgroup.com\/sothebysrealty\/yellowtrace\/","title":{"rendered":"Yellowtrace"},"content":{"rendered":"\n
<\/span><\/div>

yellowtrace<\/h1>\n<\/div><\/div><\/div><\/div><\/div>

Yellowtrace is an influential and award-winning online design publication with a loyal following amongst the local and global design community, and those passionate about design in all its forms. The site is updated daily, Monday through Friday, with carefully curated, cutting-edge, and highly researched content in the areas of Interior Design, Architecture, Art, Photography, Travel & Design Culture.<\/p>\n

Yellowtrace readers are the opinion leaders, influencers and \u201ccr\u00e8me de la cr\u00e8me\u201d of the architecture and design world. They are educated, affluent, well-traveled, creative professionals, passionate about the best in design. They are time poor and have extremely high standards\u2014and they trust YT daily with their precious time across multiple channels.<\/p>\n<\/div><\/div><\/div><\/div>

Website Traffic<\/strong><\/p>\n

    \n
  • 60K \u2013 90K Monthly Users<\/li>\n
  • 600K-720K Monthly<\/li>\n
  • Pageviews\u20282-3 mins Average Time Spent<\/li>\n<\/ul>\n<\/div><\/div><\/div>

    Website Traffic by region<\/strong><\/p>\n

      \n
    • Europe 26%<\/li>\n
    • Australia 23%<\/li>\n
    • USA 14%<\/li>\n
    • China 11%<\/li>\n
    • Rest of Asia 11%<\/li>\n
    • UK 5%<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>

      Instagram<\/strong><\/p>\n

        \n
      • +572K Instagram followers<\/li>\n
      • 90-day averages:<\/li>\n
      • 1.5M accounts reached<\/li>\n
      • 10.5M impressions<\/li>\n
      • 125K engagement<\/li>\n<\/ul>\n<\/div><\/div><\/div>

        Facebook<\/strong><\/p>\n

          \n
        • +69K Facebook followers<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>

          Social Media Marketing Opportunities<\/span><\/h2>\n<\/div><\/div><\/div><\/div>
          \ue0ed<\/span><\/span><\/div>

          Price<\/h4>

          \u2022 1 x Instagram Post<\/p>\n

          TBD<\/strong><\/h4>\n<\/div><\/div><\/div><\/div><\/div>
          \ue0ed<\/span><\/span><\/div>

          Price<\/h4>

          Bundle Option:<\/strong>
          \u2022 1 x Instagram Post
          \u2022 1 x Instagram Story
          TBD<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

          \n

          Dedicated Newsletter Listing<\/span><\/h2>\n

          In a completely new offering created for SIR, Yellowtrace can offer a dedicated 'Listing' type placement to appear in the Weekly Newsletter along with SIR branding. This can extend any Instagram campaign by sharing your message and brand with engaged email subscribers. The listing would provide a URL to your property listing as well as a link via your logo to Sotheby's International Realty.<\/p>\n<\/div><\/div><\/div><\/div>

            \n
          • +60K<\/strong> Email Database<\/li>\n
          • 38,400<\/strong> Subscribers (high-quality)<\/li>\n
          • 49%<\/strong> AUS + NZ subscribers (followed by USA 17% & UK 7.3%<\/strong>)<\/li>\n<\/ul>\n

            Super high performance email stats<\/strong><\/p>\n

              \n
            • 9%<\/strong> Unique Open Rate
              \n(2.6 x industry average @ 22.15%<\/strong>)<\/li>\n
            • 4.5%<\/strong> Clicks Per Unique Opens<\/li>\n<\/ul>\n<\/div><\/div><\/div>
              \ue0ed<\/span><\/span><\/div>

              Price<\/h4>

              TBD<\/strong><\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div>

              Reserve Now!<\/strong><\/h3>\n<\/div><\/div>