{"id":29991,"date":"2023-01-03T15:38:10","date_gmt":"2023-01-03T19:38:10","guid":{"rendered":"https:\/\/www.skyadgroup.com\/sothebysrealty\/?page_id=29991"},"modified":"2026-07-08T10:20:00","modified_gmt":"2026-07-08T14:20:00","slug":"connected-tv","status":"publish","type":"page","link":"https:\/\/www.skyadgroup.com\/sothebysrealty\/connected-tv\/","title":{"rendered":"Connected TV"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader.jpg\" width=\"2000\" height=\"300\" srcset=\"https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader.jpg 2000w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader-300x45.jpg 300w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader-768x115.jpg 768w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader-1024x154.jpg 1024w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2018\/11\/digitalHeader-1080x162.jpg 1080w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" class=\"wp-image-1514\" \/><\/span><\/div><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1>Connected TV<\/h1>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_specialty et_pb_gutters3 et_block_section\"><div class=\"et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_specialty_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_row_inner_0 et_pb_row_inner et_block_row\"><div class=\"et_pb_column_inner_0 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>CTV advertising is transforming the digital marketing and advertising experience.<br \/>Unlike traditional TV, the web enables content to be shared anywhere in the world, even to users without a cable subscription, on a wide variety of platforms (Amazon Fire TV, Apple TV, YouTube TV).<\/p>\n<p>This medium is highly customized and works off consumer lifestyle and online behavior, making the advertising possibilities endless.<\/p>\n<p>TV ratings are dropping while connected television provides a new medium to growing an audience that isn\u2019t watching live TV.<\/p>\n<\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li><strong>51%<\/strong> of global marketers are planning to increase their CTV spending in the coming year.<\/li>\n<li><strong>46%<\/strong> of adults watch TV on a connected device each day<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_inner_1 et_pb_row_inner et_block_row\"><div class=\"et_pb_column_inner_1 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue0ed<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h1 class=\"et_pb_module_header\">Prices<\/h1><div class=\"et_pb_blurb_description\"><p>From $2,500\/month<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_single et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"\/sothebysrealty\/connected-tv\/#reservenow\">Reserve<\/a><\/div><div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2023\/01\/Connected_TV.jpg\" width=\"982\" height=\"776\" srcset=\"https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2023\/01\/Connected_TV.jpg 982w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2023\/01\/Connected_TV-980x774.jpg 980w, https:\/\/www.skyadgroup.com\/sothebysrealty\/wp-content\/uploads\/2023\/01\/Connected_TV-480x379.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 982px, 100vw\" class=\"wp-image-29994\" alt=\"PropGOLuxury.com\" title=\"Connected_TV\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\" id=\"reservenow\"><div class=\"et_pb_text_inner\"><h3><strong>Reserve Now!<\/strong><\/h3>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div 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